Successful Superbowl Pets Ads

The USA Annual Ad Meter, is a metric that was created back in 1989, tracks the second-by-second responses by a panel of ad viewers and is widely regarded as the most influential rating in Superbowl ads.

According the USA Annual Ad Meter, Doritos' "Pug Attack" and Bud Light's "Dog Sitter" were the placers for the two best commercials of last year's Superbowl, having deadlocked with a score of 8.35 each. These animal-driven commercials have been the most recognized on a national level.

Also, the pet-oriented "Pug-Attack" was the winner of Doritos' 2011 "Crash the Super Bowl" contest, a DIY commercial contest which empowers fans to create their own ads. As a result of their win, ad creators JR Burmingham and Tess Ortbals won tickets to the Super Bowl and a guaranteed contract to create more commercials for the PepsiCo brand. The couple has won an addition $1 Million since their ad was rates the top spot.

The Crash the Super Bowl Contest finalist five this year, it was noted that the majority of commercials featured animals or animal-related themes. One commercial features a baby while another uses a bird theme and three others are focused on dogs.

Two finalists who were selected will be allowed to participate in a Doritos project later on. These two will be chosen through consumer voting and also by the Doritos brand team. Another amazing surprise is that if the consumer Ad reaches the No. 1 spot on either on the USA Today's Annual Ad Meter or the USA TODAY Super Bowl Ad Meter, the contestant will win a whopping $1 Million.

As the Superbowl XLVI looms in the coming weeks, the pre-game buzz has already started about the 2012 game's commercials.  Live Draw Hk News reports have revealed that NBC has sold all commercial airtime for Superbowl XLVI's February 5th game, just before Thanksgiving. The average cost for a 30-second spot was $2.5 million.

We were also informed that the public should expect to see spots to feature cars, beverages and snacks. They always have animals as their main focus, which has been proven to be the most entertaining commercials.

In the "Pug Attack", the boyfriend of the pug owner taunts his dog with the Dorito. Subsequently, the dog tackles the boyfriend and victoriously ends up with the bag of chips.

Bud Light's "Dog Sitter" commercial shows a buddy pet-sitting for a friend who has nine dogs. Upon the sitter's discovery that the refrigerator is stocked with Bud Light, he enlisted the dogs to serve beers, DJ, wash mugs and cook burgers at a party he hosts. Some dogs even flirt with guests. The dogs can play poker after the party ends, while the sitter must clean up.